CNN —When Volkswagen decided to relaunch the Scout SUV brand it took a very unusual step. The revived and revamped Scout Motors will introduce its new brand of all-electric off-road-capable SUVs, kind of like Rivian. Buzz, an electric update of the classic hippie bus, VW is touching on nostalgia to reach a new generation of car buyers. VW came to own the trademark for the defunct brand in 2021 when it purchased Navistar, a successor company to International Harvester. Scout’s parent company, Volkswagen, is building its own EV battery plant in Canada and a battery engineering lab in Chattanooga, Tennessee.

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Persons: it’s, Oliver Blume, “ What’s, ”, Erin Keating, Scott Keogh, Dave Mondragon, who’s, they’ll, Keogh, ” Keogh, ” Keough, Chris Benjamin, isn’t, roader, Keating Organizations: CNN, Volkswagen, Scout, Volkswagen Group, Audi, Porsche, VW, ” Volkswagen Group, Cox Automotive, Harvester, International, Bentley, Lamborghini, North, Ford, P Global Mobility, Dealers, Scout Motors, US . Scout Motors, Volkswagen North, Volvo, Mercedes, BMW, Tesla Locations: United States, America, Volkswagen North America, Blythewood , South Carolina, South Carolina, Novi , Michigan, Canada, Chattanooga , Tennessee